Department Of Interior

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Office of the Secretary
Contact: Mark Pfeifle, 202-208-6416
For Immediate Release: Feb. 19, 2004
Cathy Keefe, 202-408-2183


Secretary Norton to Kick Off New Campaign to
Promote Tourism and America's National Parks


WASHINGTON - Secretary of the Interior Gale A. Norton will hold a media briefing on Wednesday, Feb. 25, 2004, to launch a new campaign to help promote visitor interest in the 388 units of the national park system. The See America's National Parks campaign is a unique public/private partnership with the travel industry. It's designed to raise awareness of the diversity of the national park system and encourage visitation to these historic and breathtaking sites.

Secretary Norton will also highlight President Bush's initiative to address maintenance backlog challenges in America's national parks.

Who: Gale A. Norton, secretary of the Interior
William S. Norman, president and CEO of Travel Industry Association
of America
Fran Mainella, director of the National Park Service
Jim Maddy, chairman of the National Park Foundation

What: MOU signing and media briefing to explain new partnership and campaign to promote national parks.

Photo Op: Formal signing of MOU with all participants

When: Wednesday, Feb. 25, 2004, at 1 p.m.

Where: Hilton Washington and Towers
1919 Connecticut Avenue, N.W.
Washington, D.C.
Location: Lincoln East room


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