CreativeComms: Vital Social Listening Lessons Learned

Last edited 9/22/2021

What’s more important for communicating than being a good listener? Nothing! For the past few years, FEMA has invested in building a robust social listening team to better help areas facing disasters and weather events. Learn from FEMA’s team on how they approach social listening to better understand survivors’ needs and concerns and improve strategic messaging.


Taronda Gibbons
A native of Atlanta, Georgia, Taronda Gibbons started with FEMA in 2016 after working in the private sector as an Account Executive. With a background in managing client relationships, analytics and content creation, she enjoys working in spaces where she is helping others. As a Public Affairs Specialist at FEMA, she conducts social listening to provide vital information to leadership, program areas and stakeholders to help disaster survivors.
Héctor Huyke
Héctor Huyke used to be a writer, teacher and journalist in Puerto Rico before Hurricane María. Upon the aftermath of the disaster, he started working in FEMA’s digital communications team in 2017. Since then he has continued to dedicate himself to serve Latinx communities before, during and after disasters with a multifaceted and bilingual approach to crisis communications.  As part of FEMA’s Social Listening and Analytics Team, Hector has contributed to both small and major response and recovery efforts throughout the nation, including hurricanes, wildfires, COVID-19, and earthquakes.