What’s New at OSDBU
The 12th annual list was produced by DiversityBusiness.com, the nation's leading multicultural B2B online website. Over 1,200,000 businesses were asked to answer 10 questions about diversity business in the marketplace. Their answers were based on factors such as volume, consistency and quality business opportunities granted to women and minority-owned companies. Other government agencies at the top of the list include Department of Homeland Security, NASA, and U.S. Department of Transportation.
Top Honors for Top Agencies
While other awards and "Top" lists crown companies for metrics such as overall economic growth and returns to shareholders, The Div50 is an indicator of which organizations provide the best and the most business for diversity-owned companies. "In a marketplace that is increasingly as sensitive to diversity as it is to revenues, awarding the top buyers of multicultural products and services is becoming a natural part of the new socioeconomic food chain. Organizations that consistently buy the most products and services from diversity businesses, and that sustain the most mutually beneficial business relationships with their multicultural suppliers, should be recognized not only by the business community but also by the general public. That is what we have accomplished in creating The Div50." said Kenton Clarke.
The Business Power of Diversity
As multicultural and female owned businesses gain more buying power and their lifestyles become more affluent, multicultural markets are growing in economic muscle. This in turn attracts more corporations, as they compete for market share. The Div50 list has therefore become the consumer guide for women and minority consumers. "As a diversity business owner, I appreciate the business we receive from corporate buyers; and in turn, when I buy products and services, either personally or for my company, I am much more likely to buy from the same companies that support my business or are supporting businesses like mine," said Helen Levinson, principle of Desert Rose Design headquartered in Elmhurst, Illinois.
The Div50 is a listing of the top 50 corporations and 25 government agencies that are buyers of diversity products and services throughout the U.S. It represents the voice of over 1,250,000 diversity-owned (women, African Americans, Hispanics, Asians, Native American, and other multicultural groups) businesses in the U.S. , in sectors such as technology, manufacturing, food service and professional services. It has become the Gold Standard to its members and their associates and reaches millions of consumers every year. In twelve short years, it has become a highly valued metric of corporate excellence in the diversity space.
The winning companies will be honored during a special awards ceremony at the Diversity Business.com 12th Annual Multicultural Business Conference, taking place April 25 -April 27, 2012 at the Foxwoods Resort & Casino in Mashantucket, CT.
A complete list of winners is available at: www.diversitybusiness.com.