A Marketing Information Package


dbwdoi_coverMarketing Your Capabilities:

Register with the System for Award Management (SAM) @ www.sam.gov

The best and most productive marketing approach for a small business contractor is "Do It Yourself." Do not depend on the Government or others to locate contracting opportunities for you. Prepare detailed capability statements/brochures for distribution to agencies (include NAICS codes).  Be specific in describing the capabilities of your firm. Indicate prior experience, prior Government contracts, references, etc.; and, if you have multiple skills, market those of which a particular agency buys the most.

Recommended Vendor Marketing Techniques:

  • Become thoroughly familiar with the Federal agencies, their components, their missions, and how they are accomplished. Today websites can accomplish this.
  • Learn as much as possible about the Federal acquisition system by reviewing information on the Acquisition Central @ www.acquisition.gov and the Small Business Administration's website @ www.sba.gov.
  • Market to Federal small business advocates or to purchasing/contracting personnel.  Do not assume that all Federal agencies operate the same. Market only those agencies which purchase the goods and/or services provided by your firm.
  • Follow up periodically, but be reasonable about it, don't wear out your welcome.
  • Become a participating merchant for Federal agencies Credit Card programs, which agencies utilizes for purchasing some of its smaller dollar value requirements.
  • Check Federal agencies bid boards (onsite and Internet) for contracting opportunities.
  • Don't hesitate to ASK QUESTIONS!

DOI Vendor Communication Plan - Information for Vendors

The Department of the Interior (DOI) is committed to:

a.Communicating early, frequently, and constructively with industry;

b.Including small businesses and subgroups of small businesses in communications with industry;

c.Including vendors that the agency has not worked with in the past;

d.Identifying publicly which procurements are likely to involve opportunities for additional communication with industry; and

e.Protecting non-public information, including vendors' confidential information and the agency's source selection information.

Opportunities for communication with industry, such as pre-solicitation and/or pre-proposal conferences, requests for information, and other vendor engagement events, will be publicized using the existing "special notices" function on the Federal Business Opportunities website at https://www.fbo.gov/.

DOI Office of Small and Disadvantaged Business Utilization (OSDBU) conducts or participates in small business outreach and training sessions for vendors and employees on a regular basis throughout the year.  The OSDBU calendar of events is posted here on our webpage and it includes information not only on events the DOI OSDBU attends, but also any events that may be of interest to small businesses, including outreach and matchmaking sessions held by other agencies, vendors, and trade associations and chambers of commerce.

DOI has issued guidance to our contracting activities on appropriate criteria and techniques for obtaining vendor input during the acquisition process.