Secretary Jewell to Provide Keynote Remarks on Youth Initiative at Outdoor Retailer Winter Market


Will Hold Media Availability and Tour Exhibit Floor


01/21/2014


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SALT LAKE CITY, UT — In keynote remarks at the Outdoor Retailer Winter Market in Salt Lake City, Utah, on Wednesday, January 22, Secretary of the Interior Sally Jewell will discuss her initiative to better connect the next generation to America’s great outdoors. Jewell will also highlight the importance of the outdoor recreation industry to both conservation and the economy.

In October, Jewell delivered a speech at the National Press Club outlining her conservation vision for the country, which includes an ambitious initiative to encourage more young people to play, learn, serve, and work on public lands.

Wednesday’s keynote address builds upon the ongoing collaboration of the public and private sectors to employ thousands of young people and veterans in President Obama’s bold, new 21st Century Conservation Service Corps (21CSC) and an announcement earlier this month that American Eagle Outfitters has stepped up with an historic $1 million donation to support the 21CSC.

EVENT #1 – KEYNOTE ADDRESS

WHO

Sally Jewell, Secretary of the Interior
Jennifer Mull, CEO of Backwoods Retail, Inc. and Chair of the OIA Board of Directors
Steve Rendle, President of Outdoor & Action Sports Americas at VF Corporation

WHAT

Keynote Address at the 2014 Outdoor Retailer Winter Market

WHEN

Wednesday, January 22, 2014
7:00 a.m. MST – Doors open
7:30 a.m. MST – Keynote remarks

WHERE

Salt Lake City Marriott Downtown at City Creek – Ballroom
75 SW Temple Street
Salt Lake City, UT 84101

RSVP

Credentialed members of the media interested in covering the keynote address are encouraged to RSVP via email to kate@starviewstrategies.com.

EVENT #2 – MEDIA AVAILABILITY AND TOUR OF THE EXHIBIT FLOOR

WHO

Sally Jewell, Secretary of the Interior
Frank Hugelmeyer, President and CEO of the Outdoor Industry Association Outdoor industry representatives

WHAT

Media Availability followed by Tour of the Exhibit Floor

WHEN

Wednesday, January 22, 2014, at 9:30 a.m. MST, followed immediately by a tour of the exhibit floor

WHERE

Salt Palace Convention Center – Visitor Center
90 SW Temple Street
Salt Lake City, UT 84101

RSVP

Credentialed members of the media interested in covering the media availability and tour of the exhibit floor with Secretary Jewell are required to RSVP here through Outdoor Retailer.

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